Madimi Brand Identity

As a graphic designer, I am concerned with how “zvinyorwa zvezviratidzo zvevanhu” (Nguni writing symbols) of Southern Afrika have become a staged authenticity instead of a real cultural practice. The relevance of this book and board game is to be able to generate ways by which this system can be maintained and utilised in our contemporary society as a form of visual communication and as a manner of storytelling for both the younger and older generations. In this project I worked on a typeface design that was inspired by the Nguni symbols.