What can we make together?
We don’t believe every project needs the same formula.
- Some need a brand.
- Some need a typeface.
- Some need a complete visual universe.
- Some need someone to ask the uncomfortable question nobody else is asking.
Unlike most branding studios, we combine strategy with specialist expertise in typography and Afrikan visual culture — and design that preserves knowledge, not just decorates it.
01
Brand worlds
More than a logo.
We create identities that give organisations a personality, a visual language and room to grow — rooted in strategy, because a logo is only one part of a brand that works.
- Discovery workshops
- Brand strategy and positioning
- Brand identity and logo systems
- Typography and colour systems
- Art direction and visual systems
- Campaign identities
- Brand guidelines
- Social media toolkits and launch assets
For NGOs, start-ups, cultural organisations, healthcare, technology and education. Typically 4–8 weeks.
02
Type
Letters with a point of view.
Typography is not decoration. It is voice. We create typefaces and typographic systems that help brands, institutions and cultural projects sound like themselves — including typefaces and writing systems that support Afrikan languages and multilingual communication.
- Custom typefaces and display type
- Font families and variable fonts
- Character set development and language support
- OpenType features, testing and documentation
- Typographic identities
- Script research
- Licensing guidance
For brands, governments, universities, publishers and digital products. Typically 3–4 months for a custom typeface.
03
Digital
Building worlds for screens.
We take visual identities into digital spaces. Websites, interfaces, motion and interactive experiences become part of the same visual conversation.
- Web design
- Digital art direction
- UI design
- Motion design
- Interactive experiences
- Digital brand systems
04
Culture
Culture is not content.
We work with cultural knowledge as material. With artists, institutions, researchers and organisations, we explore how complex stories can become visual experiences people can see, feel and engage with.
Indigenous visual language systems are the studio’s signature: helping organisations transform indigenous knowledge into contemporary visual communication. We also turn complex information into engaging editorial experiences, from publications to annual reports.
- Cultural research and heritage mapping
- Symbol systems and writing systems
- Exhibitions and installations
- Publications, annual reports and editorial design
- Data visualisation and infographics
- Educational graphics and digital archives
- Cultural identities and storytelling
For international organisations, foundations, government, healthcare, research and cultural institutions.
05
Creative direction
One idea. Many worlds.
Some projects need a bigger picture — thinking before designing. We develop the creative direction and visual language, then bring together the right people and disciplines to make the idea real.
- Design research and workshops
- Creative direction
- Concept development
- Design frameworks and design systems
- Visual audits
For organisations exploring new ideas, products or cultural initiatives.
06
Speaking & education
Sharing knowledge.
Lectures, workshops and masterclasses on typography, design and African visual culture — for universities, conferences, festivals, design weeks and companies.
- African typography
- Type design
- Visual identity
- Indigenous knowledge systems
- Brand strategy
- Design research
- Creative practice
Approach
We don’t start with the logo.
We start with the question.
01
Listen
What are you trying to say? What is changing? What needs to exist that doesn’t exist yet?
02
Dig
We research. We look at culture, context, history, audiences, references, systems and contradictions.
03
Find the idea
Before the aesthetics comes the thought. We find the idea that can hold the whole thing together.
04
Make
Then we design. Type. Image. Motion. Colour. Language. Digital. Physical. Whatever the idea needs.
05
Build the world
We turn the idea into a system that can live beyond the presentation deck.
06
Release it into the wild
Because the work only really begins when it meets people.
Questions
Frequently asked.
Do you only design logos?
No. We design complete identity systems rooted in strategy. A logo is only one component of a successful brand.
Can you design fonts for Afrikan languages?
Yes. This is one of our specialist areas. We design typefaces and writing systems that support Afrikan languages and multilingual communication.
Do you work internationally?
Yes. The studio is based in Stockholm and works with clients across Africa, Europe and North America.
Do you offer workshops and talks?
Yes. We regularly deliver lectures, workshops and masterclasses on typography, Afrikan visual culture, branding and design research.
How much does a project cost?
Every project is different. After an introductory call you receive a detailed proposal tailored to your objectives, timeline and scope.