The future is ancestral.
Design from an Afrikan perspective.
We are an independent creative studio designing from an Afrikan perspective. We create brands, typefaces, digital experiences and cultural worlds for people and organisations shaping what comes next.
Culture is our starting point. The future is our playground.
Brand worlds Visual identities Type Digital experiences Cultural experiments Creative direction
Selected work
Identities, typefaces, visual experiments and cultural projects.
Featured project — Type
Madimi One
Type has a memory.
Madimi One is a rounded sans-serif typeface commissioned by Google Fonts. Inspired by Afrikan visual languages and cultural forms from Southern Afrika, it explores how cultural references can become part of contemporary typography without becoming trapped in the past.
It is playful. It is expressive. It carries a reference to where it comes from. But it is also made to move.
A typeface rooted in culture and designed for everywhere.
What we do
We make things that have something to say.
- A logo is only the beginning.
- A typeface can carry memory.
- A visual identity can change perception.
- A garment can tell a scientific story.
- A writing system can reclaim a language.
- A website can create a new world.
We design across these possibilities.
Featured project — Fashion, science, culture
Threads of Resilience
When science becomes something you can wear.
What does HIV science look like? Threads of Resilience translates scientific research, data and lived experiences surrounding HIV into a garment.
Research becomes structure. Data becomes pattern. Stories become material.
Design becomes a way of making complex stories visible.
Featured project — Research
chiShona reimagined
What if a language could design itself?
An ongoing exploration into language, writing and cultural identity: how the sounds and structures of chiShona could become the foundation for a contemporary writing system.
Part research. Part typography. Part cultural archaeology. Part speculation.
What happens when we stop designing for African languages and start designing with them?
Core idea
The idea behind everything we make.
01
Remember
Where we come from.
02
Reimagine
What could be possible.
03
Create
Make it real.
Clients & collaborators
People we have made things with.
- Google Fonts
- SkyShowtime
- Northvolt
- CBZ Holdings
- Zonhub
- Posithiva Gruppen
- Capitec Handmade Africa
- Omika Health
- Afrika Hub
- Mbira Renaissance
- Grafikens Hus
- National
Additional collaborators and projects include work connected to
- IKEA
- Gucci
- Karolinska Institutet
- Ogilvy
- ABSA Group
- FNB
- Sadza Space
Recognition
Some things we’ve been up to.
2025
Afro Community
Most Outstanding Impact
2024
Google Fonts
Madimi One commissioned and published
2023
Ung Svensk Form
Winner — one of 23 designers in the national touring exhibition
2023
Type Directors Club
Judge, Communication Design competition
2023
Konstfack
Master’s research and degree exhibition
2017
Pendoring
Overall Student Award and Gold Pendoring
2017
Loeries
Gold
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HIV Unwrapped
Threads of Resilience
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New York Fashion Week
Selected work
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Artsthread
Featured creative work
Thinking
Design is a cultural technology.
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Currently in the studio
Projects. Experiments. Research. Collaborations. Things that are not quite projects yet — and a new chapter for the studio.
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Design is a cultural technology
Every design carries something. The space where design stops being decoration and starts becoming a tool for thinking, remembering, communicating and imagining.
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What if the future looked like us?
We are interested in Afrofuturism beyond the aesthetic. Beyond chrome. Beyond spaceships. The future can be ancestral.