TO WRITE BEFORE PUBLISHING — replace every grey note below with the real story, add images, fill in Project details (right-hand panel), then publish. Delete this line.
Standfirst: one or two sentences that say what this project is and why it matters.
The question
The problem, tension or opportunity behind the project.
The idea
The thought that unlocked the work.
The making
Process: sketches, research, typography, experiments and final outcomes. Add images.
The world
Show the identity living in context.
The result
What happened when the work entered the world? Recognition, launch, audience, cultural impact.