In 2017, Chubb Security South Africa broke away from its international holding company and renamed itself National — a beacon of strength that keeps South Africa secure.
The question
Independence meant a greater foothold in the country as a provider of security to South Africans everywhere. The new logo and visual identity had to position the brand immediately as a security company, exuding confidence, authority and strength, and reinforce its leadership and reliability in the South African security sector.
The idea
Taurai took inspiration from the most direct and iconic representation of security: security tape and vinyl. It gave a strong, graphic visual metaphor for National.
The making
The logo creates a stylised “N” out of this graphic, and is extended into an expansive visual language that simply and effectively associates the National brand with safety and security.
The world
