Omika Health shifts healthcare from reactive to proactive, using DNA sequencing and AI to detect health risks early — even without symptoms.
The question
Through home DNA tests and personalised health reports, Omika Health empowers people to seek timely care and prevent conditions before they develop. The new logo and visual identity needed to convey innovation, trust and accessibility — proactive, futuristic, health-focused, scientific and exciting — for a health-conscious, tech-savvy audience.
The idea
The logo draws on DNA structure and multiomics: genomics, proteomics and metabolomics. The DNA-shaped element represents genetic sequencing, while the “O” symbolises both the brand’s initial and its human-centred approach.
The making
Interconnected circles reflect Omika’s advanced health technology, creating a modern, scientific and trustworthy identity.
The world
The result
An identity that reinforces Omika Health’s mission in proactive healthcare.