ABOUT ME
I am a multi award-winning graphic designer and type designer passionate about the transformative potential of design in contemporary visual culture. My work explores the tensions between traditional cultural practices and the staged authenticity often seen in modern contexts, where the historical significance of objects and designs is frequently lost, even to their creators. I see design as a powerful tool to preserve and elevate indigenous systems, protecting them from being reduced to mere decorative elements or curios for mass consumption.
Through my design practice, I strive to celebrate and safeguard these invaluable cultural resources for future generations. Other interests: Creative expression through modeling and acting as an extra in film and media projects. Tennis enthusiast with a lifelong dedication to the sport, having played since childhood.
EXPERIENCE
October 2023 – March 2024
Type designer
Achieving nearly 3 million downloads within just two weeks, Madimi One, the font I
developed and published on Google Fonts swiftly gained popularity since its release on
February 29, 2024.
• Characterised by its rounded style and harmonious fusion of geometric and natural
designs, Madimi encompasses all the basic Latin characters available on Google
August 2023 – February 2024
Visual Designer Internship
Northvolt
Maintained brand identity, enhancing online presence, designing advertisements, producing both internal and external presentations, and creating packaging were responsibilities I fulfilled within the communications team. • I also played a role in improving the visual appeal of office and factory interiors, including the creation of signage. A noteworthy project I was involved in was the Northvolt Podcast, which was my full responsibility.
EDUCATION
August 2021 – June 2023
Masters in Visual Communication
Konstfack (University of Arts, Crafts and Design)
• After receiving a scholarship that paid for my tuition for two years, I moved to Sweden.
• While there, I studied norm creativity, graduated and I was recognised as a deserving student and received awards like the Samfond award for my hard work.
You can can download for free here: https://fonts.google.com/specimen/Madimi+One
January 2013 - December 2016
Bachelor Honours in Visual Communication
Greenside Design Center
• Moving to South Africa was prompted by a desire to expand my knowledge in visual communication.
• The experience provided insights into design thinking, culminating in the creation of the award-winning project, madímì. This achievement has propelled me to recognition on both local and international levels in the design sphere.
SKILLS
85%
Adobe Master Suite InDesign, Photoshop, Illustrator, After Effects
I use this on almost daily basis
82%
Figma
Daily basis
95%
Microsoft Office Suite
Daily basis
78%
Notion
Daily basis
45%
WordPress
Once a week
20
Adobe XD
Daily basis
AWARDS
7 February 2023
Ung Svensk Form 2023
Top 23
2017
Gold Loerie Student Award
madimi - reviving the Nguni symbols
2017
Gold Loerie Student Award Overall Winner 2017
madimi - reviving the Nguni symbols
2017
Gold Pendoring Student Award Winner 2017
madimi - reviving the Nguni symbols
2017